05. Identity Design

This week students submitted a completely new and unique identity package–either for themselves or a made-up client: logo, biz card, letterhead, envelope, and event postcard. Since this is the largest project that we will tackle in this course (except for the final), I had much higher expectations for this project. The submission guidelines were simple–turn in a single PDF. However, with this project, we were expected to demonstrate a good grasp on:

  • Basic and advanced tools in InDesign,
  • Creating a balanced page,
  • Designing a series of related pieces and using appropriate typography, graphics and images
  • Figuring out the difference between print and web optimized images– that was our quiz (not pictured here).

We’ve got a full spectrum here. Check them out:

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